Business Letter (Body) by Louisa

27^th, August 2013

IKEA
Beijing, Chaoyang district                                                                                                                                        CS.CNIKEA@IKEA.COM

Dear Geoffrey Xu (Beijing store manager):

Thank you for giving up your time to read this business letter, as I have some things to say about the rules and regulations at the IKEA store. I claim that rules in the IKEA store should be stricter to people sleeping in the display beds and sofas because this causes shoppers not able to try out the beds they want to buy and sanitary problems throughout the store.

IKEA is well known for its furniture, simplicity, color, usage, etc. IKEA often plays big roles in decorating and theming rooms, kitchens, studies and other parts of the house and office. IKEA also plays a very big role in many bedrooms. I think that one of the most important pieces of furniture in the bedroom is the bed. The bed can be used for sleeping, but it can give the room different feelings depending on its kind of bedding too.

Firstly, I suggest that the rules in the model bedrooms or sample beds and bedding displays to be improved. When I walk into the bedding area of the store, I always find lots of people sleeping, or people lying on the beds when they are not planning to buy the beds. I understand for people to lie down and feel how the bedding or bed feels on their back to choose the right bed they want to buy. At the same time, I do not understand why people sleep on these model beds. There should be strict rules against this action for several reasons. One, the actual customers who want to try the beds out may not get a chance due to other people sleeping on them. Two, the idea of people sleeping on beds displayed on furniture stores is not the correct mindset. Furniture displays are there so people can see what it looks like in a regular room space. If rules do not get stricter, more and more people could sleep on them. Shopping is a tiring thing, but beds are not the place to lie down and sleep on.

Furthermore, people sleeping on beds can cause sanitary problems too. We have unknown, unseen germs that spread in places like IKEA where there are lots of customers daily. Beds can be full of germs, and if people sleep on it, it causes even more germs. In order to keep stores clean, and customers healthy, IKEA may have to have a stricter usage of beds in the store. Also, you may find that bed sheets get worn out easily, dirty, smelly, unclean faster if people actually use them, rather than just touch them with hands or sit on them.

It may be greatly useful to strictly designate an area for beds that can get tried out, and an area for display beds so people do not try out display beds, which will then help stop people sleep on them. These kind of rules are  crucial because people sleeping in sample beds can affect customer satisfaction, sanitation and healthiness.

Thank you for your consideration and I await your response.

Sincerely,