Business Letter by Seth

 

November 29, 2013

Apple Campus
20525 Mariana Avenue,
Cupertino, CA

Dear Apple:

Why hasn’t your company designed a video game console yet?   Apple has the capability to design the best one on the market! Apple can quickly catch up and eventually overrun the other companies currently designing game consoles.

Time and time again, Apple has proven its ability to design stunning and powerful interfaces and operating systems. If Apple made a console, I have no doubt that it would be just as impressive as the operating systems Apple has made previously. Operating systems are not the only thing Apple is good at.  Apple is also capable of making tons of features and powerful tools for almost anything one can think of.  I don’t see how this expertise couldn’t be transferred into making a state-of-the-art video game console.

The Apple ID and iCloud wireless features have been extremely successful in keeping all data and media across all Apple devices up to date. It would be a major hit if these features were applied to a video game console. That would make the console the center of all media and data in its location. All the photos, movies, TV shows, music, apps, game center profile, and social networking apps in one place, on large screen would make for a popular entertainment hub.  And the best thing is, millions of people already have Apple IDs, thus making it even simpler to use an Apple console.

Apple already has hundreds of third-party app and game developers who would be eager to design games for an Apple video game console. Many other developers would gladly join along that same path if they were convinced that the console would be popular, which it will be.

There are one or two things you might want to change before making a console. Many kids aged 10 and up own Apple devices. Most of the time kids share an Apple ID with their parents, but I think there should be a feature that enables one to add a side account for a child (or whatever else they might need it for).  This would be good because you could add gift cards to side accounts and keep a 4 number pin could keep your credit card safe.  Parental controls could be used, but at the same time allow children to download free apps that are appropriate.  iCloud settings could be managed so that side accounts can download media without also putting it on the main account.  This is relevant to gaming consoles because many kids will want to have an Apple console.

Apple has the strongest reputation for electronics in the world, and I can clearly envision Apple succeeding because of the ability Apple has to develop and create. It would be a major investment, but I believe it would be worthwhile.

Regards,

Seth Hodges